How to Shine in Seasonal Moments

It might seem like a distant dream in the midst of summer, but for brand and trade marketers, there’s no time like the present to start planning for the all-important peak season.

Think Black Friday offers that cut through the noise. Christmas campaigns that don’t just sell, but sparkle. Those Golden Quarter opportunities are rich with potential – and when it comes to activating unforgettable shopper moments, Asda is the place to make them shine.

At LS Eleven Media Services, we’ve got the tools, the talent and the data to deliver. With exclusive insights from Asda Rewards members, a flexible creative toolkit and a team that thrives on big ideas, we’re ready to help you make your brand the star of the season.

Need a little inspiration? Here are just a few standout activations that wowed our audience – and delivered results that speak for themselves.

A Fragrant First with Lynx 🪻

This one was a treat for the senses.

We partnered with Lynx to launch an exclusive line of fine fragrances, available only at Asda. To match the premium feel of the scents, we created a best-in-class activation across the shopper journey:

• Aisle takeovers
• Vinyl floor stickers
• Gondola ends
• Exterior store projections
• Online banners

The highlight? Our FOS Scent Machine, which allowed shoppers to experience the brand-new “Purple Patchouli” fragrance in person – a first for Asda stores.

Building Magic with the LEGO Group 🎄

Christmas came early with this magical omnichannel campaign.

In partnership with the LEGO Group, we brought the joy of play to life with a range of bold, family-focused activations across print, digital and in-store.

Just some of the assets we deployed:

• Exterior store projections
• Action Alley screen takeovers
• Asda magazine ads
• Spinning blinkers and security covers
• A full-scale branded foyer arch
• Social media and TV spots
• LED welcome wall
• Exclusive in-store gifting event with live retailtainment

This was storytelling at its best – full of colour, excitement and festive cheer.

A Taste of Summer with San Miguel 🏖️

Sun, sea and… San Miguel?

To bring this iconic beer to life, we created the ultimate beach-themed destination in-store. From the moment shoppers stepped into Asda, they were transported – with:

• A full aisle takeover
• Vinyl floor stickers
• Front-of-store retailtainment
• Omnichannel media from homepage banners to category ads

The centrepiece? A major prize draw to win a trip to Ibiza, brought to life through integrated online and in-store messaging. Vibrant, escapist and unforgettable – this campaign brought summer to the supermarket.

Stitch Takes Over with Disney 🧵

Chaos, colour and a whole lot of character.

To celebrate the launch of the new live-action Lilo & Stitch film, we brought one of Disney’s cheekiest icons into Asda stores with an exclusive George collection and one-of-a-kind activations.

Highlights included:

• A bespoke Stitch Shop-in-Shop
• Exterior projections
• Gondola ends and produce headers
• Branded digital screens
• Targeted social content and George.com banners
• Retailtainment and an industry-first signage wrap at Asda Milton Keynes

We created a true family-friendly destination – with plenty of fun for little ones and a few surprises for grown-ups too.

Let’s Make Your Brand the Next Big Moment

Peak season 2025 will be here before you know it – and the brands that start planning now will be the ones that truly stand out.

If you’re dreaming of big ideas, bold creative and campaigns that really connect, we’re here to help bring them to life. Get in touch with the LS Eleven Media Services team today and let’s make something special together.

Let’s wow your audience. Let’s get planning.