An Award Winning Season at LS Eleven Media Serivces

What a year it’s been (and we’re only halfway through)

2025 has already packed a serious punch. From the launch of our newest 1PD proposition, Asda Access, to expanding the team and rolling out innovative new media channels, it’s been full steam ahead at LS Eleven Media Services.

And that momentum is delivering more than just great work. It’s turning heads across the industry too. This year’s awards season has been one to remember, with a string of recognitions that speak to the talent, creativity and impact our team brings to every campaign.

So, as we head into the summer stretch, we’re taking a moment to celebrate some of our proudest recent moments, and the incredible brand collaborations behind them.

WINNER: Retail Media X – Team of the Year

Delivering best-in-class retail media is no small task, and we couldn’t do it without our exceptional team of nearly 100 retail media professionals. Their passion, curiosity and relentless drive are what set us apart.

From championing fresh ideas and emerging touchpoints to shaping bespoke strategies for brands, our team is always ready to go above and beyond. Our focus? Ensuring every campaign meets its objectives while keeping Asda’s hard-working family audience front and centre.

Whether it’s unmatched access to insights or seamless service delivery, we’re proud to offer brands a truly collaborative experience, and this award is a fantastic recognition of that.

WINNER: Retail Media X – Best Use of Retail Media

This campaign’s a real favourite of ours, and for good reason. Not only did it deliver in spades, it also smashed expectations with two first-to-market activations.

Budweiser, official beer sponsor of the England team during the 2024 Euros, wanted to tap into the buzz and make a splash. Our mission? Make Budweiser the beer of choice for Asda shoppers during the tournament.

The result was a bold, omnichannel campaign spanning the entire shopper journey, all executed with precision and flair. Highlights included:

The cherry on top? A surprise visit from a legendary football icon at an Asda store.

• A bespoke website reskin with live fixture updates
• An exclusive competition
• Full aisle takeovers
• Brand new exterior store projections
• Ground-breaking in-store holograms

The verdict from Budweiser:

"We could not be prouder to have been the key partner with LS11 during the Euros with Budweiser this year. Together we pushed the boundaries beyond what was ever imaginable and delivered a first-to-market 360 activation, which even saw an iconic football legend appear in an Asda store. The collaboration with the LS11 and Asda team was truly best in class."

We’ll take that as a win.

FINALIST: Performance Marketing World – Best Use of Data & Insights

Fresh off the launch of Asda Access, we partnered with Nestlé to support the launch of their new Felix product, and deliver a data-led campaign with real bite.

Using Asda Rewards 1PD, we drilled into shopper behaviour to uncover strategic customer segments, allowing us to build a precisely targeted campaign that boosted awareness and drove sales.

It was the perfect blend of creativity, data and smart media planning, and another great example of how first-party insight can fuel performance at every stage of the journey.

And not forgetting…

FINALIST: Prolific North Champions Awards: Best Client Services Team
FINALIST: Prolific North Champions Awards: Best E-commerce & Retail Campaign

Let’s make your next big moment award-worthy

We’re proud of these campaigns, and the brilliant brands that trusted us to bring them to life. If you’ve got a bold new idea, a high-stakes launch or an ambitious campaign in the works, we’d love to chat.

Get in touch with the LS Eleven team to explore how we can help you make an impact in Asda.