Creating high-impact campaigns to connect brands with Asda shoppers
It might seem like a distant dream in the midst of summer, but for brand and trade marketers, there’s no time like the present to start planning for the all-important peak season.
2025 has already packed a serious punch. From the launch of our newest 1PD proposition, Asda Access, to expanding the team and rolling out innovative new media channels, it’s been full steam ahead at LS Eleven Media Services.
At the recent Retail Media X event in London, Head of Propositions and Operations Sian Durham was joined by a first-class line-up of fellow industry experts.
Merchant’s Den returned to Asda House in Leeds this April, spotlighting breakthrough retail media campaigns from both challenger and established brands.
Take a look and see how brands have utilised ASDA's event media portfolio to inspire shoppers this festive season...
This year our Big Night In event was bigger than ever, with experiential sampling and highly engaging competitions.